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Marketing/creative staffing to grow 7%; demand suggests increased opportunities

January 25, 2019

Marketing/creative staffing is a relatively new staffing sector with high demand and significant growth opportunities, according to Staffing Industry Analysts’ Marketing Creative Staffing Growth Assessment: 2018 Update report. Revenue in the marketing/creative space in the US is expected to grow 7% to $1.6 billion this year.

“Looking ahead, the projected growth in marketing budgets for the next 10 years and the high demand for digital marketing and social media marketing skills suggest increasing opportunities for marketing/creative staffing,” said Sreedevi Thiyagarajan, senior research analyst at SIA. “The infusion of high bill rates for data analyst and creative roles reiterates a high demand for those roles.”

The report also found California had by far the largest market size for marketing/creative temp staffing in the US at $288 million in 2017, followed by New York and Texas.

Aquent and Creative Circle, the two largest marketing/creative staffing firms, together comprised 48% of the US marketing/creative temporary staffing market, making the segment one of the most concentrated in the staffing industry.

The report also found demand for social media specialists is increasing as more and more companies turn to social media for marketing, and also due to the profusion of social media platforms in recent years. Content developers, email marketing specialists and social media managers are also in high demand.

The new update explores dynamics in marketing/creative staffing and workforce solutions, to inform industry stakeholders and support their strategic planning initiatives. Corporate members can download the full report online.

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