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India – Tata Consultancy Services acquires London-based digital design studio

06 November 2018

India-based Tata Consultancy Services announced that it has acquired W12 Studios, a digital design studio based in London.

No financial details of the transaction were disclosed.

W12 Studios will be a part of TCS (Tata Consultancy Services) Interactive, which is the digital division within Tata’s TCS’ Business & Technology Services organisation. W12 is made up of multidisciplinary designers with expertise in visual, interaction, motion, sonic and creative technology.

Founded in 2012 by Fabian Birgfeld, Chief Executive Officer, and Michael Albers, Chief Creative Officer, W12 Studios will retain its current name, branding and location in London. The two co-founders will continue to lead W12 Studios and maintain their current roles.

“We’re very pleased to become part of the TCS team,” Birgfeld said. “With the power of TCS behind us, their global reach and track record of delivering exceptional user experiences, we have the opportunity to work on an even larger scale than ever before, expanding into industries and serving new clients with an enhanced offering.”

Krishnan Ramanujam, President, Business and Technology Services, TCS, commented, “With its bold, provocative and visionary approach to design, W12 Studios adds to TCS Interactive’s portfolio of services as it helps the world’s leading brands innovate, create and deliver unique digital experiences across the entire user journey.”

Separately, earlier this week, The Economic Times reported that TCS went on trial yesterday in California over racial discrimination claims by American workers who lost their jobs at TCS offices in the US because they hadn’t been assigned to any of its clients.  TCS said it denies any unlawful bias in its US operations and says in court filings that the Caucasian American leading the lawsuit was removed from one of its projects and ultimately terminated over “performance concerns”.

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