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India – Sales domain has potential to create 2.5 million jobs, TeamLease finds

07 March 2018

India’s sales domain has the potential to create 2.5 million jobs by 2021 without any structural reforms, and 10 million jobs with structural reforms, according to a report by TeamLease. 

The report, ‘India’s Job Market Salvation: Sales’, showed that the Fast-moving Consumer Goods  and Fast-Moving Consumer Durables sectors could create 30% of the 2.5 million jobs while the Organised Retail sector could create 50% of the 2.5 million jobs.

“The immense job creation potential could be realised through a combination of macro-economic, strategic and technological factors that would give further growth impetus to enterprises in India, while boosting domestic consumption,” Rituparna Chakraborty, Co-Founder and Executive Vice President of TeamLease Services, said.

The report also stated that sales skills are a critical deficiency across sectors, and across all levels of an organisation.

TeamLease added that growth and investments, capacity creation/expansion and innovation are the major drivers of sales jobs in FMCG, FMCD, Retail and Ecommerce.

“With the Indian economy poised to grow, the ability of companies to take advantage of the market opportunities will depend on their capability to sell more, sell better and sell faster, which, in turn, will stimulate demand and make sales the inevitable and most potent profile,” Chakraborty said. 

“While our study shows that sales domain in India has potential to create 2.5 million jobs, over the next three years, it also brings to fore the current demand-supply mismatch – demand far exceeding supply across sectors. Sales skill deficiency is another area of concern – and organisations continue to reel under the impact of this,” TeamLease stated.

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