Press Release


Staffing Industry Analysts Announces New Global Brand Identity

Mountain View, California - March 22, 2018 - Staffing Industry Analysts (SIA), the global advisor on staffing and workforce solutions, has announced the company's new brand identity. The new brand identity reflects SIA's commitment to thousands of companies who are staffing-focused as well as to those operating alongside traditional staffing in a rapidly-evolving workforce solutions ecosystem, including all stakeholders engaged in the ecosystem.

SIA's new look and logo are a modern twist on SIA's content and offerings and will be rolled out this spring. As SIA continues to grow globally, the sleek design of the logo embraces SIA's history and future, as well as its role as a trusted advisor delivering leading research and independent and objective analysis to a complex and dynamic ecosystem.

"The ecosystem is more expansive than it has ever been," said Ursula Williams, EVP of SIA. "With advancing technology driving change and increasing service sophistication across the talent landscape, our business intelligence, research and advisory provide frontline insights. SIA's editorial platforms, conferences, and certification and training programs deepen stakeholder engagement with the thought leaders and influencers shaping the world of work today. In-step with industry transformation, we are excited for our ongoing evolution as a brand serving markets worldwide."

The new branding was officially unveiled at SIA's Executive Forum North America 2018: Future Forward in Miami Beach, FL.

About Staffing Industry Analysts (SIA) |
SIA is the Global Advisor on Staffing and Workforce Solutions
Elevating the Workforce Solutions Ecosystem

Founded in 1989, SIA is the global advisor on staffing and workforce solutions. Our proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA’s independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. We also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program.

Known for our award-winning content, data, support tools, publications, executive conferences and events, we help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. As a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.

Media Contact
Jennifer Arcuni, Communications Director, SIA, +1 650-390-6171 |


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