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Recruiting in creative fields set to intensify

June 11, 2019

Recruiting in the creative and marketing fields is expected to intensify for the remainder of the year, according to The Creative Group, a division of Robert Half International Inc. (NYSE: RHI).

It found that 75% of advertising and marketing hiring decision-makers plan to expand their teams in the second half of the year, up from 60% in a similar survey six months ago. In addition, 62% plan to increase the number of freelancers they use.

However, 86% said it’s somewhat or very challenging to locate the creative talent they need, and 45% reported being understaffed.

The survey included more than 400 advertising and marketing hiring decision-makers who work full time at agencies with 20 or more employees or companies with 100 or more employees in the US.

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