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Only 30% of employers offer mobile-friendly application process, missing top talent

July 09, 2019

Research by recruitment firm MRINetwork found that 76% of candidates expect to be able to apply for jobs and receive feedback via mobile devices, but only 30% of employers offer a mobile-friendly application process.

“While online applications are the standard for most industries, many organizations have not optimized the process to make it both mobile-friendly and easy to quickly submit a resume, cover letter and applicable work samples,” said Nancy Halverson, general manager of MRINetwork. “If companies are not integrating mobile recruiting solutions with their applicant tracking systems, they are bypassing the top talent they’re seeking.”

The 2019 MRINetwork Recruitment Trends study also found 71% of applicants are frustrated with online applications that don’t parse enough information from an uploaded résumé, requiring additional manual entries. In addition, 48% of job seekers also object to applications that take too long to complete.

“You only have a 10- to-15-minute window before you risk losing the attention of the candidate,” Halverson said.

Another concern for 58% of candidates was submitting a resume for a job for which they are qualified, knowing it may never be seen by a real person.

The study is based on a survey that include 220 employers and nearly 200 candidates in the US.

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