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Online job advertising rises 15%; report lists largest firms

July 22, 2019

Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by Staffing Industry Analysts titled “Online Job Advertising: 2019 Market Update.” It also found LinkedIn and Recruit now hold some 48% of the market.

“2018 was a good year for most of the online job advertising industry with revenue growth being achieved by 45 of the 50 firms assessed in our report,” said John Nurthen, SIA’s executive director of global research.

“However, the market remains challenging and highly competitive, particularly for traditional job boards (still the predominant model),” Nurthen said. “Pricing pressure is a feature of the market as basic job board functionalities have become commoditized and new business models continue to capture market share.”

Fueling growth has been continued economic expansion, increased mobile phone access, more job-search products and more candidate traffic driven by the Google for Jobs API.

Online jobs advertising includes revenue from job boards, job aggregators, online classifieds, social media job sites, community sites, programmatic job advertising/job distributors and job post optimizers.

Here are the five largest online job advertising firms in the world:

Rank Parent company Country HQ 2018 revenue (millions) Primay brands*
1 Microsoft (LinkedIn) US $5,982 LinkedIn
2 Recruit Holdings Japan $4,396 Indeed, Glassdoor, SimplyHired, Rikunabi NEXT, FromAravi 
3 SEEK Australia $951 JobsDB, JobStreet, Jora, Zhaopin, Catho, OCC mundial 
4 CareerBuilder US $746 JobsCentral, JobScout24, Broadbean, Sologig, Headhunter, CareerRookie, MiracleWorkers, WorkInRetail, JobsInMotion 
5 Axel Springer Germany $724 Totaljobs, Jobsite, Stepstone, (IrishJobs, CareerJunction, MyJobsGroup), YourCareerGroup, Drushim, Appcast 

*Where different from, or in addition to, the parent company brand.

The full report is available for download by corporate members of Staffing Industry Analysts.


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