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Create a CW value proposition that grabs: Summit keynote

September 09, 2019

Among the many changes that will be affecting the contingent workforce in the upcoming years, three things stand out: the growing proportion of contingent workers, technological innovation and changing candidate behavior.

Staffing Industry Analysts’ Peter Reagan discussed this during the keynote speech today at the CWS Summit North America conference in San Diego.

“You’re going to have to create your contingent value proposition like you never have before,”said Reagan, who is senior director, contingent workforce strategies and research.

He noted staffing buyers said in a survey that the median percentage of their workforce that will be contingent in the next 10 years is 25%.

In addition, 57% of buyers think contingent workforces will be part and parcel of corporate strategy within the next two years, and 56% are thinking of bringing total talent in within the next two years.

“The contingent workforce is becoming more strategic, it’s being talked about more and more,” Reagan said.

Meanwhile, technological change is happening quickly, and disruption is happening as well. Those managing contingent workforces need to stay on top of the evolution which will be difficult to predict.

“Things are changing faster now than they ever have done in the history of the human race,” he said.

It's not bad news for humans, though.

“The fourth industrial revolution is not going to be the detriment of jobs, it’s going to create jobs in the future,” Reagan said.

Candidate behavior will also change, with one prediction finding that only 9% of the US workforce will be traditionally employed by 2030.

How candidates choose companies to work for will also change; they will likely take a greater interest in companies that operate sustainably for the environment.

Future candidates will also be growing up amid new technologies that we haven’t seen before, Reagan told the contingent workforce managers in the audience.

The CWS Summit continues through Tuesday when the Collaboration in the Gig Economy Conference will begin.

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